Waveson
A complete branding project for an eco-sports brand that manufactures high-performance football boots by using recycled ocean plastic.
The main elements of the campaign include the design of a logo, football boot, application, and corporate identity amongst other branding collateral.
Existing fictiously, the campaign aims to stop the overproduction and overconsumption of single-life plastic products and shift the consumer's idea of recycling forever.
The Waveson combined mark depicts movement in the form of a wave and a boot, reflective of the drive to push change. The bold typeface ensures performance, and the harmonious typography arrangement promotes a sense of community. The colour represents the ocean’s colour whilst boasting a strong sense of fashionability, to stand out on the field.
Logo
Primary Logo
Black Logo
Reverse Logo
The secondary illustration element was widely utilised on a range of Waveson’s products whilst incorporating various colours within the brand guidelines to communicate the fashionability of the brand.
Product Application
Kit
Shoe Box
Boot Bag
Boot
The secondary illustration application was further used to communicate a sense of brand identity, styled for the corporate world, whilst still conveying Waveson’s playful ethos.
Commercial Application
Envelope
Business Card
Lanyard
Presentation
Letterhead
The brand guidelines needed to be clear and concise, whilst demonstrating the range of ways the Waveson branding can be applied in a product and commercial sphere.
