The Lounge Room

Artie needed a brand that married the energy of techno and jungle with the tranquillity of jazz and house for his charitable music events business.

The logo, launch graphics, animations, Instagram stories, and posters reflected this energy, giving partygoers a feeling of what would be in store at one of The Lounge Room’s London soirees.

Logo

Even with fine details, the Lounge Room logo can be scaled for use across a range of communciations. The bold colours ensure hierachy and balance within the logo mark.

Secondary Logo

Primary Logo

Event Posters

The first event, a daytime dance-off, captures the community feel of The Lounge Room. The second, a boogie under the moonlight, brings a moody twist but with the same classic Lounge Room feel.

Event 1

Event 2

Launch Animation

After launch, we decided to give the logo mark some groovy moves to really capture the energy of the Lounge Room. Of course we did the same for the first event poster.