Nike- Air Max Spirit
My capstone project worked on a simple brief with Nike. Make the inaccessible Nike DNA archives available to the public.
The campaign incorporates an online questionnaire that embodies the culture, music, sport, art, and style of a user with their own ‘Air Max Spirit’. The campaign is supported through a range of OOH advertising.
The campaign occupies the space between the physical and digital - “The Spirit of Air Max”.
Through either the poster’s QR code or a simple online search, users can complete the questionnaire to embody their Air Max Spirit
Website
Have a go here.
Air Max 90 Spirit
Air Max 95 Spirit
Air Max 97 Spirit
Air Max TN Spirit
OOH
A bright and energetic 30-second commercial, along with a series of still and digital posters inspires users to engage their Air Max Spirit.
30 Second Animation
Animated Bus Shelter Poster
Street Posters