GC Handbook

Lauren came to me in mid-2022 to give a fresh and fun update to her Instagram blog, specifically requiring a new logo and range of iconography that can be applied to story highlights.

The new logo set Lauren apart from competitors, establishing her Instagram as Gold Coast’s premier blogging page.

Logo

Juxtaposing the cool cobalt blue of the GC’s oceans with the light baby yellow of the iconic sand beaches, the logo reflects the blog’s light and uplifting content.

Primary Logo

Secondary Logo

Social Media

Updated logo within the context of Instagram.