Fake News Spreads
The 'Fake News Spreads' campaign aims to make people reassess the way in which they interact and facilitate false health information to themselves and others.
The focus of the campaign is on the COVID-19 pandemic.
The marketing campaign is executed through OOH advertising, online and social media accounts, as well as a mobile application and a 30-second animation.
OOH
A range of bold and cinematic posters and commercials effectively communicate the importance of the campaign’s subject matter.
30 second commercial
Shopping Center
Billboard
Bus Shelter
Application
The accompanying application created for the campaign allows users an easy way to upload, authenticate, and share articles that promote true news.
Loading Page
Sign in Page
Sign In Page
Profile Page
Verification Page
Social Media
Simple and effective social media posts tailored to specific regions for maximum reach.
